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Marketing Manager
Marketing ManagerMc Wilson Corporation • Quezon City, National Capital Region, Philippines
Marketing Manager

Marketing Manager

Mc Wilson Corporation • Quezon City, National Capital Region, Philippines
16 days ago
Job description

Primary Functions:


Responsible for the development, execution, and evaluation of marketing activities for restaurant brands under Mc Wilson Food Group (Gringo, Honeybon, and Tatatito)


Major Responsibilities:


  • Develops and executes marketing plans for assigned major brands which include brand and product positioning, marketing communication, and media mix.
  • Evaluates the effectiveness of all marketing and digital activities in relation to business objectives and identifies reasons for success or failure.
  • Regularly tracks and reviews analysis on sales and marketing data gathered and recommends appropriate action plans.
  • Conceptualizes new product offerings, promos, and ads creation to boost sales.
  • Regularly seeks field input on program evaluation, market conditions, consumer insights, and competitive activities for developing marketing strategies.
  • Conducts analysis and periodical review of brands, competitive landscape, and consumer trends to develop programs that enhance the brand’s equity and marketplace performance.
  • Studies new possible channels and markets.
  • Manages digital marketing.
  • Manages marketing budgets. Submits post-campaign evaluation and expense reports.
  • Manages performance of team members and ensures the implementation of developmental plans.
  • Executes other marketing-related duties, as required.

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Marketing Manager • Quezon City, National Capital Region, Philippines

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