SEO Specialist

We are looking for an enthusiastic and results-driven SEO Specialist to help optimize both On-Page and Off-Page SEO. You will leverage AI tools, programmatic SEO, and SEO automation to scale and improve SEO processes efficiently. The role requires a deep understanding of search engine optimization, technical SEO, and content strategy. You will work closely with cross-functional teams to ensure our websites rank high in search results and drive measurable traffic growth.

Key Responsibilities:

1. On-Page SEO:

• Conduct in-depth keyword research to identify opportunities and target high-value search terms.
  

• Optimize website content including meta tags, header tags, internal linking, and image alt attributes.
  

• Work with the content team to ensure that all on-page elements are optimized for search engines and user engagement.
  

• Implement structured data (Schema Markup) to enhance visibility in search results.
  

2. Off-Page SEO:

• Develop and execute link-building strategies to improve domain authority and rankings, including partnerships, guest blogging, and outreach.
  

• Monitor backlink quality, and regularly clean up any low-quality or toxic backlinks.
  

• Stay current with SEO best practices and Google’s algorithm changes to maintain a penalty-free backlink profile.
  

• Engage in social media and other third-party platforms to enhance brand presence and generate quality backlinks.
  

3. AI in SEO:

• Leverage AI-powered tools (e.g., Jasper, GPT, SurferSEO) to assist in content creation, keyword research, and competitive analysis.
  

• Use AI for content generation and optimization, ensuring content meets SEO guidelines and resonates with target audiences.
  

• Monitor AI-driven insights to continuously refine SEO strategies and enhance ranking performance.
  

4. Programmatic SEO:

• Implement programmatic SEO strategies to automate content generation and optimize large-scale websites or content hubs.
  

• Utilize AI and data-driven techniques to generate high-quality landing pages at scale while maintaining SEO best practices.
  

• Analyze and improve performance of programmatic SEO strategies to enhance site traffic, engagement, and conversion rates.
  

5. SEO Automation:

• Develop and implement automated SEO processes for tasks such as rank tracking, keyword research, and technical audits.
  

• Use SEO automation tools (e.g., Screaming Frog, Zapier, Google Data Studio) to streamline reporting and data collection.
  

• Optimize workflows for increased efficiency, enabling the team to focus on strategic SEO initiatives and growth.
  

6. Analytics & Reporting:

• Regularly track, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, and backlink health.
  

• Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to assess and report on SEO performance.
  

• Provide actionable insights and strategic recommendations to improve SEO outcomes for client projects.