Position : SEO Specialist for Google Ads Number of
hours : TBD (Project Based) Schedule : TBD Responsibilities : SEO
Conduct keyword research, competitive analysis, and identify growth
opportunities. Optimize website content, metadata, and on-page
elements to improve organic ranking. Collaborate with content teams
to ensure SEO best practices are implemented in all new content.
Monitor and analyze SEO performance using tools like Google Search
Console, Google Analytics, and SEMrush / Ahrefs. Develop and manage
link-building strategies and technical SEO improvements. Track
organic traffic, page performance, and ranking movements to provide
actionable insights. Google Ads Plan, launch, and optimize Google
Search, Display, Shopping, and Video ad campaigns. Perform keyword
and audience targeting to improve ad relevance and performance.
Monitor daily campaign performance, including CTR, CPC, Quality
Score, and conversions. Create and test ad copy, landing pages, and
extensions for maximum ROI. Manage budgets and adjust bidding
strategies to achieve performance goals. Generate regular
performance reports and provide recommendations for campaign
improvements. Requirements : Proven experience as an SEO Specialist
or Google Ads Specialist (24 years preferred) . Strong
understanding of keyword research, on-page / off-page SEO, and
technical SEO. Hands-on experience managing Google Ads campaigns
and using Google Ads Editor. Familiarity with analytics and SEO / SEM
tools (e.g., GA4, Search Console, SEMrush, Ahrefs, Moz). Knowledge
of HTML / CSS basics (preferred). Strong analytical skills and
ability to interpret data to drive decision-making. Excellent
communication and project management skills. Google Ads
certification(s). (a Plus) Experience with conversion rate
optimization (CRO) and A / B testing. (a Plus) Experience working
with eCommerce or lead-generation campaigns. (a Plus) Knowledge of
remarketing, retargeting, and audience segmentation
strategies.
SEO Specialist for Google Ads (SAAS) - 112025- PBSGA • Metro Manila, Philippines
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