Brand Manager

What you will do :

1. Brand Strategy and Planning :

 Develop and implement comprehensive brand strategies to enhance market positioning and achieve

business objectives.

 Set and execute brand planning calendars, ensuring timely completion of all deliverables.

2. Cross-Departmental Collaboration :

 Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store

Operations, Marketing, eCommerce, and Franchise Management.

 Direct resources effectively to support brand objectives and initiatives.

3. Sales and Profitability Management :

 Establish and achieve sales, profitability, and cost control budgets and targets for the brand.

 Analyze market trends, customer spending, preferences, and merchandising mix to drive product

development and marketing innovation.

4. Brand Image and Customer Experience :

 Develop and maintain Gingersnaps's brand image and customer experience across all online and offline

touchpoints.

 Ensure consistent brand look and feel to enhance customer engagement and loyalty.

5. Brand Engagement and Marketing :

 Led developing and implementing sustained brand engagement strategies through various channels,

including social media, influencers, key opinion leaders, partnerships, and advertising.

 Establish relationships with key influencers, fan communities, and target market groups.

6. Market Analysis and Reporting :

 Analyze market trends, customer behavior, and category performance to make informed recommendations

and decisions.

 Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.

7. Expansion and Growth Initiatives :

 Identify and recommend opportunities for brand and store expansions into new areas and territories.

 Implement expansion strategies to drive brand growth and market penetration.

What we are looking for :

 Bachelors degree in Marketing, Business Administration, or related field. Master's degree preferred.

 Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion

industry.

 Proven track record of developing and executing successful brand strategies that drive business growth.

 Strong understanding of market research, consumer behavior, and competitive analysis.

 Excellent communication, interpersonal, and leadership skills.

 Creative thinker with a passion for fashion and a keen eye for design.

 Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

 Proficiency in Microsoft Office Suite and experience with brand management tools and platforms