Channel Partner Manager

The Channel Partner Manager & Growth Marketer is responsible for growing the pipeline from the NetSuite ecosystem and other construction-tech partners. This role also involves running a "lean, repeatable marketing engine" to convert traffic into qualified leads, opportunities, and customer advocacy

Job Responsibilities :

Within the first 12 months, the key outcomes for this role include :

Generating 6-8 new leads per month sourced or influenced by partners.

Cultivating 12-18 active, producing partners, with at least six NetSuite Account Executives regularly bringing in business.

Improving the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.

Creating at least six named customer stories and securing four or more public reviews.

Establishing a quarterly webinar schedule and co-hosting 2-3 industry events.

Documenting playbooks and repeatable processes, such as a sales / partner onboarding guide, co-sell playbooks, and webinar / event checklists

Programs and Processes to Build & Own

The Channel Partner Manager will be responsible for building and owning the following programs and core processes :

Partner Strategy & Operations : This includes developing an ICP (Ideal Customer Profile) and tiering framework, a recruiting playbook, and a referral structure.

Growth Marketing Engine : This involves creating a content calendar, optimizing the website, managing events, and developing customer marketing initiatives like case studies and reviews.

Core Processes : This role will establish and document key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer stories.

Job Requirements :

Should have fluency in the NetSuite ecosystem and experience in both partner management and marketing.

Must be comfortable with CRM and marketing operations.

With 60% focused on partner-sourced pipeline and 40% on marketing conversions and assets (total KPI)

Key Stakeholders :

This role will interface with several key stakeholders :

Sales (Jeff Hoffmeister) : The Channel Partner Manager will consult with sales on the forecast and closing of deals.

Product (Luke) : The Channel Partner Manager is responsible for collaborating on the product roadmap and demo environments.

Delivery / Customer Success (Jeff Locklear) : The Channel Partner Manager is responsible for obtaining customer references and case studies from this team.

Leadership (Kirt) : The Channel Partner Manager will collaborate with leadership on goals, budget, and hiring.