Assistant Marketing Manager, Global Social

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

About the role

You will be responsible for designing, steering, and continuously improving Love, Bonito’s global social strategy. You will play a key role in supercharging the brand’s social growth across key global social media platforms such as but not limited to Instagram, TikTok, Facebook and more (such as XHS, and other emerging channels) through thoughtful and refreshing content and storytelling.

You will serve as global social brand guardian, and collaborate closely with Love, Bonito’s key markets (SG, HK, PH, ID, MY) to build and strengthen Love, Bonito’s global social community and presence. Reporting directly to the Global Brand Marketing Manager, you will analyse, report, and optimise social channel performance to ensure overall business goals are attained.

You should have / be :

• A passion for full-funnel growth with superior analytical acumen
• A genuine interest in fashion and general female consumer products
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking and execution abilities
• Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
• Lives and breathes our brand values : People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!

Main Responsibilities :

Strategy Development

Ideation and Analysis

Leadership & Stakeholder Management

Critical success factors & key challenges :

Requirements

Qualifications & Experience

Benefits

1. Flexible Work Arrangement

2. Staff Wellness

3. Learning and Career Development

4. #TeamLB perks