Strategic Media Analytics Manager

EFFECTIVE MEDIA ANALYTICS MANAGEMENT

• Leads media data analytics and ensuring its integrity security and proper ingestion and usage across the organization. Supports media intelligence needs while ensuring compliance with data governance frameworks and protecting critical business information.
• Collaborative : Work closely with cross-functional teams to assess data quality and correct inconsistencies in datasets (Media agency research groups Omniquest CIT CDG CIMDA ISDP etc.
• Data Validation : Review structured data for accuracy and validity ensuring columns contain the correct data types and values.
• Completeness Check : Identify missing records or incomplete data and collaborate with relevant teams to complete report submissions
• Format Verification : Ensure data is properly formatted and structured with rows and columns in the correct order as well as initiate or apply enhancements needed for the data
• Data Remediation : Clean and transform data as necessary to meet quality standards and requirements for database or data lake ingestion.
• Data Quality Analysis : Monitor and report data quality metrics to ensure compliance with internal standards and best practices.
• Identify trends and outliers. Identify data trends in large datasets and communicate findings through clear visualizations and presentations.
• Documentation : Maintain comprehensive documentation of data reports issues remediation steps and validation processes.

STRATEGIC OMNI-CHANNEL PLANNING ENABLER

DATA ANALYSIS & PREDICTIVE PLANNING INTEGRATION

MEDIA ANALYTICS INNOVATIONS AND STRATEGIC PARTNERSHIPS

LEADERSHIP AND CAPABILITY BUILDING

CMG OPERATIONS SYNERGY

QUALIFICATIONS

Required Experience :

Manager

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Intern

Experience : years

Vacancy : 1