Multimedia and Marketing Officer

The Role:

Key Duties & Responsibilities

1. Content & Campaign Execution

● Implement and manage the monthly marketing content calendar in coordination with the Marketing Head and business units.

● Execute daily posting, scheduling, and monitoring across:

○ Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and Email Newsletters

○ Website Blog & Pages — including uploading, formatting, tagging, and maintaining content.

● Draft copy for posts, newsletters, and campaign materials in clear, professional English consistent with Terry’s brand tone (warm, witty, knowledgeable).

● Track and report campaign performance weekly and monthly, with actionable insights.

2. Multimedia Design & Production

● Design and produce marketing collaterals for digital and print, including posters, menus, flyers, social content, newsletters, and event materials.

● Capture and edit photo and video content optimized for each platform.

● Coordinate with printers and suppliers for production, ensuring timely delivery and quality control.

● Maintain and update a digital asset library (layouts, images, videos, templates, and archives).

3. Digital Marketing & Website Management

● Manage social media posting, content scheduling, and engagement monitoring across all active platforms.

● Prepare and send bi-weekly newsletters and SMS text blasts aligned with ongoing Campaigns.

● Execute paid boosts and digital ads, optimizing engagement and reach within approved budgets.

● Upload, update, and maintain website blog articles, product pages, and event features to ensure current and accurate content.

4. Coordination & Project Management

● Coordinate with internal business units (Bistro, Retail, B2B, Events) to gather marketing requirements, timelines, and feedback.

● Track project progress to ensure all outputs meet deadlines and standards.

● Provide creative input and propose practical improvements for campaign execution.

5. External Liaison & Partnerships

● Liaise professionally with external partners, including:

○ Printers, production suppliers, and packaging vendors

○ Influencers, media, and brand collaborators

○ Marketing counterparts from partner organizations and brand principals

○ Freelance photographers, videographers, and designers

● Ensure all external outputs meet Terry’s brand quality and visual standards.

6. Competitor Analysis & Market Insights

● Conduct monthly competitor scans covering digital, print, and in-store promotions.

● Compile findings into concise reports with visual samples, insights, and recommendations.

● Identify emerging trends, best practices, and opportunities to strengthen Terry’s marketing and creative strategy.

Ideal Profile:

The Multimedia Officer is expected to demonstrate:

• Strong attention to detail and commitment to accuracy across all creative and operational work.
• High organization, managing timelines, deliverables, and assets efficiently.
• Clear communication and responsiveness across all departments.
• Collaborative spirit in working with internal and external partners.
• Willingness to go on fieldwork or branch visits weekly for photo and video shoots.
• Adherence to Terry’s brand guidelines, ensuring all materials consistently reflect brand tone and visual standards.
• Professionalism, initiative, and reliability while embodying the brand’s values of warmth, hospitality, and quality.

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Fantastic work culture
• Strong opportunities to progress your career