Senior Market Insights Manager

Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 70,000 people.

Abbott’s business in the Philippines has been established from more than 50 years located, the nutrition business unit has developed new business, marketing and innovation strategies for its key brands of Ensure, Glucerna, Pediasure and Similac, to compete in the fast growth health and wellness sector. This individual will report directly to the Market Insights Head, based in Manila, Philippines

The success of our brands stem from driving science-based consumer-centric value propositions to our business partners (doctors, pharmacists, nurses) as well as to our consumers & their caregivers via our upstream to downstream model. By this, we drive endorsement / recommendations of our brands through Heath Care Professional Engagements (Upstream) and connect directly with our consumers to drive trial and retention (downstream); bridging the 2 via trade excellence (offline and online).

In this role, you will be

• Working closely with the Marketing teams to drive consumer-centricity in brand communications (including traditional and digital media) by validating the campaign ideas and providing post-campaign evaluation, support product life cycle management of our brand portfolio via validating value proposition / pricing before launch as well as providing objective brand health performance via regular studies with our Healthcare Professional and Consumers / Caregivers.
• A strategic business partner to the commercial team by providing regular business performance diagnosis via 3rd party data (Nielsen, IQVIA Kantar Panel); supporting the budget / planning cycles by ensuring forecasting accuracy of market growth and share for our brands. You will also drive key market & consumer trend spotting that will impact the future growth of our brands.

The above would also entail you collaborating closely with the wider Market Insights Community within Pacific Asia region for alignment & best practice sharing.

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