Senior Account Manager

Role Purpose

The Senior Account Manager (SAM) plays a key leadership role in managing day-to-day client

relationships, overseeing campaign execution, and ensuring alignment between client needs and

agency capabilities.

In a full-service setup, the SAM serves as the bridge between clients and the agency’s Creative,

Digital, Strategy, and Production teams, ensuring seamless integration across ATL, BTL, and

Digital campaigns.

They are responsible for maintaining client satisfaction, growing accounts, and driving revenue

while mentoring junior account executives.

Qualifications & Experience

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 5–7 years of account management experience in a creative / advertising / marketing agency.
• Strong track record of managing multi-channel campaigns (ATL, BTL, Digital).
• Exceptional client-facing, communication, and negotiation skills.
• Proficiency in project management and digital campaign tools (e.g., Asana, Trello,

Workamajig, Google Analytics, Meta Ads Manager).