Marketing Transformation Consulting Manager

Responsibilities :

▪ Design new campaign strategies and marketing plans across all channels.

▪ Conduct client’s Campaign / Marketing capability assessment and provide recommendations on

optimizing the Campaign / Marketing stack and develop use cases to improve utilization of the campaign

ecosystem.

▪ Developing business case for campaign strategies, technology solutions.

▪ Derive insights for campaign, work on Campaign attribution and optimization strategy

▪ Define campaign KPIs and track them throughout the campaign lifecycle

▪ Identifying marketing process improvement opportunities and re-define the processes.

▪ Lead and managed at least 1 large salesforce marketing program execution from strategy definition to

delivery in Salesforce Marketing capabilities like SFMC / Pardot / Personalization / Data cloud / Salesforce

Loyalty

▪ Good experience in conducting requirement gathering and design workshops, preparing solution and

functional blueprint, leading, and coordinating solution design and deployment across multi

dimensional team.

▪ Strong project management skills : ability to mobilize and organize across multiple stakeholders (client

and internal) and projects.

Qualification :

▪ Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of

hands-on functional consulting experience preferably in Salesforce Marketing Cloud / Data Cloud /

Personalization / Pardot / Salesforce Loyalty implementation with deep functional, industry and client

facing experience

▪ MBA is a plus.

▪ Preferably be certified in SFMC / Data Cloud / Personalization / Pardot / Salesforce Loyalty

▪ Experience with CRM, marketing software, channel integration, real time decisioning is desirable.

▪ Strong understanding of how digital channels work together to create a cohesive, personalized

marketing program for the customer, not just knowledge of one channel.

▪ Experience managing digital campaigns for large, complex clients with proficiency in measurement and

operations.

▪ Ability to use insights for campaign and strategy optimization.

▪ Ability to drive the engagement with minimal supervisor involvement and should be able to work

independently from onshore / offshore.

▪ Ability to establish and build on working relationships effectively.

▪ Experience in managing small / mid-sized teams.

▪ Experience in working with middle to senior management levels within existing organization / client

organizations.

▪ Strong experience in shaping and driving engagements and ability to lead project teams.