Brand Manager
AngkasMakati City, Metro Manila, PH8 days ago
Job type
- Quick Apply
Job description12-Month Calendar Management : Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments. Brand Equity Building : Develop and safeguard Angkas’ brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers. Budget and Media Planning : Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams. Social Media & Community Building : Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates. Partnerships for Top Funnel Growth : Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial. Performance Tracking and Trial Conversion : Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking. Team Management : Manage and mentor junior brand associates and / or cross-functional
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, or related field.
- 4+ years of brand management experience in top FMCG companies (Unilever, P&G, Nestlé, or similar).
- Proven experience in brand strategy development, media planning, and budget management.
- Solid background in social media strategy, influencer partnerships, and community management.
- Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations.
- Strong analytical mindset — able to interpret data and translate into actionable brand strategies.
- Excellent stakeholder management and cross-functional leadership skills.
- Team management experience required (at least 1-2 direct reports previously managed).
- Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment.
- Previous experience working with or within tech platforms, transportation, or service apps.
- Strong interest in mobility, commuter solutions, and community building.
- Familiarity with CRM platforms and performance marketing tools.
Nice to Have
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Brand Manager • Makati City, Metro Manila, PH
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