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Trade Marketing Manager - Individual Contributor (FMCG)
Trade Marketing Manager - Individual Contributor (FMCG)Addiction Pet Foods • Pasig, Metro Manila, Philippines
Trade Marketing Manager - Individual Contributor (FMCG)

Trade Marketing Manager - Individual Contributor (FMCG)

Addiction Pet Foods • Pasig, Metro Manila, Philippines
3 days ago
Job type
  • Quick Apply
Job description

Trade Marketing Manager – FMCG / Pet Food

Individual Contributor Role - Remote

We are looking for a hands-on Trade Marketing Manager with strong FMCG or Pet Food experience to drive our visibility, activation, and conversion at the point of sale. This is an individual contributor role – perfect for someone who wants to own projects end-to-end and make a direct, visible impact.

About the Role :

As Trade Marketing Manager , you will be the key link between Brand Marketing and Sales , turning strategy into shopper-focused programs that win in-store and online. You’ll plan, execute, and optimize trade initiatives across channels (modern trade, general trade, pet specialty, e-commerce where applicable), working closely with internal teams and external partners.

You won’t manage a team directly, but you’ll lead through influence – driving alignment, project-managing initiatives, and ensuring excellent execution.

Key Responsibilities :

  • Trade Strategy & Planning :

Develop and implement channel and customer-specific trade marketing plans aligned with brand and sales targets.

  • Support annual and quarterly planning with clear priorities, calendars, and budgets.
  • Activation & Execution :

    • Plan and execute in-store activations, promotions, and visibility programs (POSM, displays, promotions, sampling, etc.).

  • Coordinate with Sales, agencies, and suppliers to deliver timely and high-quality execution.
  • Support new product launches with strong trade activation plans and launch toolkits.
  • Channel & Customer Support :

    • Partner with Key Account / Sales teams to develop customer decks, selling stories, and activation proposals.

  • Customize trade programs by channel (e.g., supermarkets, convenience, pet shops, e-commerce).
  • Insights, Reporting & Optimization :

    • Use sales reports, category data, and shopper insights to sharpen trade plans and identify opportunities.

  • Track performance of promotions and activations (ROI, uplift, off-take, compliance) and recommend improvements.
  • Monitor competitor activities and trends in FMCG / pet food trade marketing.
  • Project Management & Cross-Functional Collaboration :

    • Own projects end-to-end : brief, timeline, alignment, execution, and post-evaluation.

  • Work closely with Marketing, Sales, Supply Chain, and external agencies to ensure smooth rollout of programs.

    • What We’re Looking For :

  • 3–6+ solid years of experience in Trade Marketing, Shopper Marketing, Sales or Category roles within FMCG or Pet Food (or closely related categories).
  • Strong experience in planning and executing trade activations and in-store visibility programs.
  • Excellent project management skills – organized, proactive, and able to manage multiple initiatives at once.
  • Commercially aware and comfortable working with numbers, sales data, and simple ROI analyses.
  • Strong stakeholder management and communication skills; able to influence without direct authority.
  • Creative, resourceful, and hands-on – comfortable rolling up your sleeves to get things done.
  • A natural marketer who understands shoppers, channels, and what really works at the point of sale.

    • What We Offer :

  • A chance to own key trade marketing projects as an individual contributor with clear visibility of your impact.
  • Opportunities to work closely with cross-functional teams in a fast-moving, growth-oriented environment.
  • Exposure to both FMCG and pet specialty channels and exciting brands.

    • How to Apply :

    Please send your CV and a brief cover letter highlighting :

    One trade marketing initiative you led and the results delivered, and your experience in FMCG or Pet Food

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    Marketing Manager • Pasig, Metro Manila, Philippines