We’re looking for an Email Marketing Specialist who knows how to turn engagement into growth.
You’ll take ownership of all things email — from strategy to execution — using Klaviyo to optimize campaigns, flows, and deliverability for a digital wellbeing brand. This is a hands-on role for someone who understands email performance metrics, can write with clarity and warmth, and knows how to build systems that retain and re-engage customers.
You’ll be joining a small, collaborative team where your work directly impacts the business.
Why You’ll Want to Join
- You will be paid in USD (bi-monthly : every 15th and 30th)
- Up to 14 days of Paid Time Off annually (starting Day 1)
- Observance of Holidays (based on your location)
- 100% remote work setup (must be available during London GMT hours )
- Work directly with the founder and help shape the company’s communication strategy
- Be part of a purpose-driven wellness brand helping people move, breathe, and feel better
What You’ll Work On
Email Campaigns and Strategy
Plan, schedule, and execute weekly newsletters, announcements, and promotional campaigns in KlaviyoReview existing email flows (welcome, trial conversion, churn, win-back) and optimize them for engagement and conversionAudit campaigns for deliverability, open rates, and click performance , making data-driven improvementsMaintain a consistent tone and style that aligns with the brand’s approachable, human voiceRetention and Lifecycle Optimization
Identify customer journey opportunities across free trials, subscriptions, renewals, and reactivationsBuild, test, and refine automated flows based on behavior, segmentation, and lifecycle triggersCollaborate with the founder on campaign ideas and audience targeting strategiesReport on campaign metrics, trends, and learnings — and turn insights into actionable next stepsExecution and Collaboration
Manage all aspects of Klaviyo campaigns including setup, segmentation, testing, and analyticsWork with the small internal team to source graphics and class updates (no heavy design work required)Keep the focus on clarity, deliverability, and value , not flashy templates or gimmicksStay on top of email best practices, compliance, and platform changesWhat You Bring
3–5 years of hands-on experience managing email campaigns, ideally for a subscription or DTC brandExpert knowledge of Klaviyo including flows, segmentation, A / B testing, and reportingStrong understanding of email deliverability, retention metrics, and lifecycle marketingAnalytical mindset — able to turn campaign data into practical strategy updatesExcellent written communication with a brand-aware, authentic toneAvailable to work within the London GMT time zoneOrganized, self-motivated, and comfortable managing multiple campaigns at onceNice to Have
Experience with wellness, lifestyle, or fitness subscription brandsFamiliarity with Shopify and customer lifecycle integrationsUnderstanding of conversion copywriting or light HTML editing for email customizationKnowledge of churn reduction and reactivation strategiesHow to Apply
Please include :
Your updated resume highlighting Klaviyo and email marketing experienceA short 1–2 minute Loom video introducing yourself and describing your approach to optimizing email engagement and retention2–3 examples of campaigns, flows, or performance reports you’ve worked onOnly candidates who submit a Loom video will move forward.
If you’re an analytical, brand-aware marketer who knows Klaviyo inside out and loves turning insights into results, this is your chance to help a growing digital wellness brand connect meaningfully with its community.
Application Process Overview
Our comprehensive selection process ensures we find the right fit for both you and our clients :
Initial Application - Submit your application and complete our prequalifying questionsVideo Introduction - Record an video introduction to showcase your communication skills and work experienceRole-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)Recruitment Interview - Initial screening with our talent teamExecutive Interview - Meet with senior leadership to discuss role alignmentClient Interview - Final interview with the client team you'd be supportingBackground & Reference Check - Professional reference verificationJob Offer - Successful candidates receive a formal offer to join the teamEach stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.
