Senior Marketing Head

Responsibilities

• Develops and seeks approval for marketing programs for the assigned products that support the objectives of Market Share, Sales, Profitability, Market leadership and competitiveness Brand Image.
• Recommends programs specific to : Target Markets, Product and product mix, Pricing and Packaging, Advertising and chain wide promotions, Distribution, New product development.
• Initiates marketing campaigns and programs to increase store's transaction count and average check.
• Launches new products to generate incremental store sales.
• Initiates phase out of slow-moving products to give way to more profitable ones.
• Creates strategic alliances with companies that have strong marketing programs to uplift the image of the brand and generate incremental store sales.
• Analyzes product sales (existing & new) performance, products margins and profitability, break even sales computations & recommends action plans to grow sales / product categories esp. those on a downward trend.
• Analyzes market research studies & recommends actionable plans beneficial to the brand.
• Formulates a yearly marketing plan (to include advertising, promotions, budgets & schedules) and presents to MANCOM for approval.
• Identifies potential new products / marketing innovations and improvements that will be beneficial to the brand.

Qualifications

Seniority level

Employment type

Job function

Industries

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