KOL/Marketing Specialist

Job Summary :

The KOL (Key Opinion Leader) Marketing Specialist is responsible for identifying, recruiting, managing, and optimizing relationships with influencers, creators, and KOLs to drive brand awareness, engagement, and sales. This role focuses on planning and executing influencer marketing campaigns across platforms such as TikTok, Instagram, Facebook, YouTube, and other relevant channels.

Key Responsibilities :

Identify, recruit, and onboard suitable KOLs, influencers, and content creators aligned with brand objectives

Develop and execute KOL marketing strategies and campaign plans

Manage end-to-end influencer collaborations, including negotiations, contracts, deliverables, and timelines

Coordinate product seeding, briefing, and content guidelines for KOLs

Monitor campaign performance (reach, engagement, conversion, ROI) and prepare performance reports

Build and maintain long-term relationships with KOLs and talent agencies

Track industry trends, competitor activities, and emerging creators

Qualifications & Requirements :

Bachelor’s degree in Marketing, Communications, Business, or a related field

1–3 years of experience in KOL / Influencer Marketing, Social Media Marketing, or Digital Marketing

Strong understanding of social media platforms (TikTok, Instagram, Facebook, YouTube, etc.)

Experience in influencer outreach, negotiation, and campaign management

Excellent communication and relationship-management skills

Experience in e-commerce or live selling is a plus

Why Join Us?

Opportunity to work with top creators and fast-growing digital platforms

Collaborative and creative work environment

Career growth in performance-driven digital marketing