Digital Marketing Brand Strategist

Job Description

This is a remote position.

OVERVIEW

The client is a leading wholesale and distribution company specializing in automation, access control, and gate solutions across the Asia Pacific region. The company focuses on B2B distribution and partner-driven delivery, providing premium European automation brands for gates, doors, and related systems.

The Digital Marketing Brand Strategist will play a vital role that blends hands-on marketing execution with strategic brand development. This role is responsible for taking new products from concept to market—conducting research, defining brand positioning, planning go-to-market activities, and executing all supporting deliverables across digital channels.

ROLE & RESPONSIBILITIES

1. Go-To-Market (GTM) Strategy for New Products

Conduct market research, competitor mapping, and audience profiling for new product launches.

Assist in developing product positioning, messaging, value propositions, and brand narratives.

Contribute to SWOT insights and market assessment to support strategic recommendations.

Build GTM launch plans covering all channels—digital, content, social, email, collateral, and promotions.

Present strategy recommendations clearly and confidently to internal stakeholders.

2. Digital Marketing Execution

Execute end-to-end marketing deliverables for product launches and ongoing campaigns.

Produce and coordinate creative assets including :

Social media tiles and posts

Brochures, flyers, and product collateral

Video content (short-form edits, product explainers, feature highlights)

Develop content calendars, schedule posts, and ensure brand consistency across all digital touchpoints.

Support email campaigns, website updates, and landing page content aligned with GTM plans.

3. Content Creation & Creative Collaboration

Translate strategy into actionable content briefs and creative direction.

Work closely with designers, video editors, and other creatives to produce premium-quality campaign assets.

Review all marketing materials to ensure accuracy, clarity, and strong attention to detail.

Maintain brand quality across all visuals, copy, and digital executions.

4. Campaign Coordination & Project Ownership

Take loose or high-level briefs and independently build structured plans and deliverables.

Manage deadlines, production schedules, and approvals across multiple stakeholders.

Ensure marketing assets and launch activities are delivered on time and aligned with product goals.

Coordinate cross-functional communication to keep projects moving smoothly.

5. Analytics & Reporting

Track the performance of campaigns, social channels, videos, and other GTM assets.

Provide simple, actionable performance reports (KPIs, insights, recommendations).

Identify opportunities to refine messaging, creative, or targeting based on data.

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QUALIFICATIONS

• 3–5 years of experience in brand marketing, digital marketing, GTM planning, or product marketing.
• Demonstrated experience taking a product (or campaign) from concept to execution.
• Strong understanding of brand positioning, audience insights, and messaging fundamentals.
• Hands-on skills in digital marketing execution : content creation, social media, email campaigns, and basic video editing.
• Ability to manage multiple projects independently with limited supervision.
• Strong attention to detail and a commitment to delivering high-quality output.
• Excellent communication skills—written, verbal, and visual.
• Comfortable collaborating with creative teams and reviewing assets for brand alignment.

NICE TO HAVE

TYPE OF POSITION & WORK SETUP

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SALARY AND BENEFITS :

Requirements

BASIC QUALIFICATIONS At least 5 years of professional marketing experience with a focus on creative execution. Advanced skills in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign). Strong understanding of visual design principles—typography, composition, and layout. Proven experience creating videos and graphics from scratch (not reliant on templates). Hands-on experience with social media management, email marketing, and campaign execution. Excellent command of English (written and verbal) with strong attention to detail. Highly organized, dependable, and able to manage multiple priorities efficiently. Strong creative vision with excellent execution ability. Highly dependable, organized, and responsive communicator. Confident working independently and directly with clients. Open to feedback and dedicated to continuous improvement. Thrives in a fast-paced, creative environment with multiple deadlines. Nice to Have : Experience in digital marketing strategy, paid ad coordination, or analytics. Familiarity with CMS platforms (WordPress, Squarespace). Basic understanding of SEO and content optimization. TOOLS & PLATFORMS Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) Loom, Mailchimp, Canva, Google Workspace, Microsoft 365 Project Management Tools : Trello, Asana, or ClickUp TYPE OF POSITION, PHYSICAL REQUIREMENTS, & EXPECTED HOURS OF WORK : Full Time Position Work From Home Set up Can work between Monday to Friday (AEST hours) Laptop / Desktop (Minimum requirements 16 GB RAM, i7 processor & Windows 10) Internet Speed (Minimum of 15 MBPS}