Sales and Marketing Officer

Key Responsibilities

Market Research & Analysis : Conduct market research to identify trends, gather customer feedback, and analyze competitor strategies to inform marketing initiatives.

Strategy Development : Develop and implement comprehensive marketing and sales strategies to achieve business objectives and enhance brand presence.

Campaign Management : Oversee the planning, execution, and evaluation of marketing campaigns across various channels, including digital, social media, and direct mail.

Content Creation : Create and publish marketing materials, such as promotional content and campaign collateral, to effectively communicate product benefits.

Customer Relationship Management : Develop and maintain relationships with customers, address inquiries, and guide them through the purchasing process.

Sales Support : Maintain accurate sales records and support the sales team in identifying and pursuing new business opportunities.

Performance Tracking : Track and analyze key performance metrics for marketing campaigns and sales activities to measure effectiveness and identify areas for improvement.

Cross-Functional Collaboration : Liaise and coordinate with other departments, such as sales, product, and customer service, to ensure alignment and consistent messaging.

Required Skills

Analytical Skills : Ability to interpret market data, analyze trends, and evaluate campaign performance.

Communication Skills : Strong verbal and written communication for developing marketing content and interacting with customers.

Customer Service : Excellent customer service skills to address customer queries and maintain satisfaction.

Interpersonal Skills : Good interpersonal skills for collaborating with colleagues and building relationships with clients.

Organizational Skills : Strong organizational skills to manage multiple campaigns and tasks simultaneously.