Social Media Operation Specialist

Job Responsibilities :

• Responsible for the brand's content publishing, updates, and interaction on platforms such as Douyin, WeChat Video Channel, YouTube, Facebook, Instagram, Xiaohongshu, and Bilibili.
• Participate in content topic planning, trend tracking, and account style planning.
• Analyze backend data to improve content exposure, interaction, and conversion rates.
• Responsible for daily account maintenance, including fan communication, comment management, and content review.
• Collaborate with the video and design teams to improve overall content quality and output efficiency.

Qualifications :

• Familiar with the rules of mainstream new media platforms (TikTok, WeChat Video Channel, YouTube, Facebook, Instagram, Xiaohongshu, etc.), sensitive to trending topics, and understand user preferences and content trends.
• Possess certain copywriting and content planning skills, and be willing to appear on camera to create different personas for the account.
• Have basic data analysis skills and be able to optimize content strategies based on data.
• Possess excellent communication and execution abilities, and have a strong sense of responsibility and drive for content production.
• Have at least one year of experience in the Philippine gambling market or overseas markets, and demonstrate enthusiasm and sensitivity to gambling-related websites in the Philippines.

Bonus Points :

• Experience in successfully operating an account (sample work can be attached).
• Familiarity with short video shooting, editing, or basic design skills.
• Familiarity with brand marketing, content monetization, or event planning.