SEO Manager

The Role :

Job Title : Senior SEO Specialist

Department : SEO

Reports To : SEO Director

Position Overview :

As a Senior SEO Specialist, you will be responsible for developing and implementing local SEO strategies that drive traffic, increase rankings, and improve conversions for our clients. You’ll collaborate with content, web development, and the SEO Director to ensure best practices and cutting-edge tactics are in place. This role requires a deep understanding of technical SEO, on-page and off-page optimization, local SEO, and analytics.

Key Responsibilities :

• Manage, train, and mentor a small team of SEO and copywriting professionals.
• Conduct comprehensive audits of existing clients’ website / SEO performance, and execute on those findings.
• Optimize website structure, metadata, and content to enhance search engine rankings for existing clients.
• Implement and refine local SEO strategies for clients.
• Determine site structure and ideal service pages for new clients based on audits of their existing website structure and performance
• Optimize content written by our copywriters while maintaining consistency in content structure and formatting to enhance user experience and search engine rankings.
• Manage and inform on link-building strategies and outreach initiatives.
• Stay updated on algorithm changes and industry trends to adjust strategies accordingly.

Ideal Profile :

Qualifications and Skills :

What's on Offer?