Digital Marketing Specialist

Job Description

This is a remote position.

Schedule : Flexible during client business hours | Sydney

Job Type : Full-Time

Start Date : Immediate

About the Role

We’re looking for a creative, data-driven, and results-oriented Digital Marketing Specialist to help elevate our online presence and drive customer engagement across multiple brands. This role combines strategy, creativity, and analytics — from optimizing websites for SEO to launching impactful paid and social campaigns that convert.

You’ll manage and execute end-to-end digital marketing initiatives across Shopify, WordPress, and various ad and social platforms, working closely with our content and design teams to deliver measurable growth.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including keyword research, technical audits, content optimization, and backlink outreach.
• Optimize website content and landing pages on Shopify, WordPress, and other CMS platforms to improve search visibility and conversion rates.
• Plan, launch, and manage social media campaigns (Meta, TikTok, LinkedIn, etc.) that enhance engagement and brand awareness.
• Run and optimize paid ad campaigns across Google Ads, Meta Ads, and other relevant platforms, ensuring strong ROI.
• Track, measure, and report on performance metrics using Google Analytics, Search Console, SEMrush, and similar tools.
• Collaborate with internal teams to develop and deliver cohesive marketing campaigns across channels.
• Manage email marketing campaigns using platforms such as Klaviyo or Mailchimp, from concept to reporting.
• Stay informed on the latest SEO, social media, and digital marketing trends, bringing fresh ideas for growth and optimization.

Requirements

Nice to Have

Benefits

Independent Contractor Perks

ZR_28908_JOB

Requirements

5+ years of hands-on experience in SEO, digital marketing, and social media management. Strong understanding of Shopify and WordPress backends for content and SEO optimization. Proven experience managing and optimizing Google Ads and Meta Ads campaigns. Proficiency in analytics and SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.). Creative mindset with the ability to translate data insights into actionable strategies. Experience with email marketing platforms such as Klaviyo or Mailchimp. Basic skills in graphic design or video editing (Canva, Adobe Suite, CapCut). Excellent communication and project management skills. A proactive, growth-focused mindset — always testing, learning, and improving.