Social Media Specialist (with Influencer Marketing Experience)

Job Description

This is a remote position.

We are seeking a creative, data-driven, and highly organized Social Media Specialist with strong experience in influencer marketing to join our team. This role is responsible for managing our social media presence across multiple platforms, driving engagement, and executing influencer collaborations that align with our brand goals. The ideal candidate is someone who thrives in a fast-paced environment, stays ahead of digital trends, and can turn insights into high-impact campaigns.

Key Responsibilities

Social Media Management

Plan, create, and publish engaging content across various platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.).

Develop and maintain a consistent brand voice, style, and messaging.

Monitor social media channels, respond to comments / messages, and engage with communities in real time.

Track social media performance, prepare analytics reports, and recommend optimization strategies.

Influencer Marketing

Identify, vet, and collaborate with influencers and content creators aligned with the brand.

Manage end-to-end influencer campaigns—from outreach, negotiation, briefing, contract coordination, to performance reporting.

Build long-term relationships with influencers, agencies, and brand partners.

Analyze campaign results and provide insights on ROI, engagement, and conversions.

Content & Campaign Execution

Assist in planning and executing social media campaigns for product launches, events, and seasonal initiatives.

Create visually engaging content, social media graphics, and promotional materials using Canva .

Coordinate with internal teams (Creative, Marketing, Product) to ensure cohesive campaign execution.

Research and stay updated on industry trends, platform updates, competitor activities, and emerging technologies.

Brand Growth & Strategy

Contribute ideas for brand storytelling, audience growth, and engagement strategies.

Optimize social media content based on insights, audience behavior, and KPIs.

Explore new opportunities for channel expansion and influencer partnerships.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, or related field (preferred but not required).

2–4 years of experience in social media management, digital marketing, or influencer marketing.

Proven success in managing influencer partnerships and campaigns.

Strong copywriting, content creation, and visual storytelling skills.

Proficiency in Canva for content creation, graphic design, and multimedia assets.

Experience with social media tools (Meta Business Suite, TikTok Ads Manager, Hootsuite, Buffer, or similar).

Knowledge of analytics tools such as Google Analytics, Meta Insights, etc.

Ability to work independently, manage multiple projects, and meet deadlines.

Creative thinker with strong attention to detail.

Key Skills

Social Media Strategy

Influencer Outreach & Negotiation

Content Creation & Copywriting

Canva Graphic Design

Campaign Management

Analytics & Reporting

Trend Analysis

Community Engagement

Brand Storytelling

Requirements

Social Media Strategy Influencer Outreach & Negotiation Content Creation & Copywriting Canva Graphic Design Campaign Management Analytics & Reporting Trend Analysis Community Engagement Brand Storytelling