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Lead Specialist

Lead Specialist

Dempsey Resource Management IncDiliman Quezon City, National Capital Region, PH
14 hours ago
Job description

Job Overview

We are looking for a CRM Lead who can own and optimize the end-to-end lifecycle of SMS campaigns for

the brand. This role focuses on retention - driving reactivation, loyalty, and player value through timely,

relevant, and segmented SMS communications across casino, sportsbook, and promotional campaigns.

Key Responsibilities

  • SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign

calendar aligned with casino and sportsbook promotions.

  • Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g.

    • bonus reminders, churn reactivation, inactivity nudges).

  • Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new

    • depositors, high churn risk) to drive tailored messaging.

  • Copy Development – Collaborate with Creatives and Product teams to develop high-converting,

    • brand-aligned SMS copy.

  • Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs

    • using internal dashboards or telco tools.

  • Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput,

    • API triggers, and escalation protocols.

  • Compliance & Risk Management – Ensure all messages adhere to ASC, PAGCOR, and telco

    • guidelines

    Requirements

  • 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-

    • commerce, or fintech.

  • Proven hands-on experience running high-volume SMS campaigns and A / B tests.
  • Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
  • Experience working with telco dashboards, SMS platforms, or CRM tools.
  • Familiarity with omnichannel approaches : SMS + Viber + email or push.
  • Detail-oriented, proactive, and comfortable with performance reporting.
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    Specialist • Diliman Quezon City, National Capital Region, PH