CRM LeadDempsey Resource Management, Inc. • Quezon City, Quezon, PH
CRM Lead
Dempsey Resource Management, Inc. • Quezon City, Quezon, PH
3 days ago
Job description3+ years in CRM, retention, or lifecycle marketing (gaming / e-commerce / fintech preferred) Hands-on experience running high-volume SMS campaigns and A / B testing Strong segmentation and lifecycle journey knowledge Experience with telco dashboards, SMS platforms, or CRM tools Familiarity with SMS + Viber + email / push workflows Detail-oriented, proactive, and confident with performance reporting
Perks (Upon Regularization) : HMO, company events, performance bonuses, and more
Overview :
We are hiring a CRM Lead to manage and optimize SMS campaigns focused on retention, reactivation, and player value across casino, sportsbook, and promotional segments.
Responsibilities :
- Plan and manage weekly / monthly SMS campaign calendars
- Launch scheduled and trigger-based messages (bonuses, reactivation, reminders)
- Segment users using behavior, transactions, and player cohorts (VIPs, new depositors, churn risks)
- Develop clear, high-converting SMS copy
- Track delivery rates, CTR, opt-outs, conversions, and campaign costs
- Coordinate with SMS gateways / telco partners for throughput, APIs, and issue escalation
- Ensure all SMS communications comply with ASC, PAGCOR, and telco guidelines
Requirements :
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Lead • Quezon City, Quezon, PH
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