Organic Social Media Strategist (TikTok / Instagram / Youtube)

Job Description

This is a remote position.

We’re on a mission to go viral — and we need your help to maximize reach across TikTok, Instagram, Facebook, and YouTube.

As the Organic Social Media Strategist for our natural health book brand, you’ll work directly with the founder and our editing team to create high-performing viral posts that drive engagement, followers, and sales.

About the Role

Your focus is to get lots of views by understanding the first principles of social media marketing : entertainment, value, and trends .

You won’t edit videos, but you will own your ideas end-to-end — from trend research and scriptwriting to coordinating production and analyzing performance.

Key Responsibilities

Research trends and viral content formats that fit our brand voice

Write scripts and content briefs for viral short-form videos

Coordinate video production with editors to ensure timely execution

Post, manage, and analyze performance metrics to refine and optimize strategies

Scale content output and experiment with new formats to push boundaries

What We’re Looking For

Obsessed with social media — you live and breathe viral content and know what’s trending

A self-starter who takes initiative, drives projects forward, and gets things done

An obsessive communicator who keeps the team aligned and informed

Passionate about organic marketing, virality, and brand growth

Comfortable in a fast-paced, experimental environment where we test, learn, and scale quickly

Not a Fit If You Mainly Do

Paid ads / media buying / ROAS optimization

Social media scheduling only

Community management or admin work

Pretty content without performance proof

About Us

We’re a natural health book brand selling 3,000+ books a day globally — but that’s just through paid ads. We’ve barely scratched the surface organically.

We make beautiful, full-color books about :

Herbal remedies

Food as medicine

Holistic health

Our vibe is warm, educational, empowering, and science-backed — something your mom would share on WhatsApp and you’d actually want to read.

We’re not fear-mongering. We’re here to help people live healthier, naturally.

Screening Questions (Please Answer)

To apply, send a short memo with the following :

Accounts You’ve Grown

3–5 social accounts you personally worked on

Include : Platform link

Your role

Timeframe

Starting → ending follower count

Most Viral Content

5–10 posts with : Direct links

View counts

1–2 bullets on why you think it worked

Requirements

Content Strategy, Social Media Storytelling, TikTok, Instagram, Facebook, YouTube, Scriptwriting, Video Scripting, Creative Direction, Social Media Analytics, Engagement Rate Optimization, Trend Forecasting, Trend Research, Health and Wellness, Natural Health, Books, Organic Marketing, Growth Hacking, Virality, Cross Functional Collaboration