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Sr. Digital Marketing Lead

Sr. Digital Marketing Lead

BuscojobsMetro Manila, Philippines
1 day ago
Job description

Digital Marketing Lead (Senior) with Retail industry experience

Position : Digital Marketing Lead (Senior) with Retail industry experience

Work setup & shift : Onsite | Day shift

Responsibilities :

  • Lead the planning, creation, editing, and publishing of digital and social media content across United Petroleum, Pie Face, and Quickstop brands.
  • Coordinate content development with internal teams and external creatives, ensuring alignment with brand tone and strategic goals.
  • Manage day-to-day community engagement and customer interaction across social and digital platforms.
  • Implement long-term content calendars and national social media campaigns, including Meta ad management and local store opening activations.
  • Report weekly and monthly on campaign performance, community management metrics, and content analytics, delivering actionable insights to stakeholders.
  • Collaborate with internal and external partners to build channel communities, drive customer engagement, and achieve business objectives.
  • Analyze trends, competitors, and customer insights to guide strategic decision-making and marketing initiatives.

What you need :

  • Bachelor's degree in Marketing, Business, Digital Marketing, or a related field
  • 3-5 years of experience in social media marketing
  • Strong written communication and content editing skills
  • Solid organizational, planning, and reporting capabilities
  • Ability to work independently in a fast-paced environment
  • Preferred skills :

  • Background in retail, QSR, e-commerce, food, or coffee-related industries
  • Video editing using Adobe Creative Suite
  • Stakeholder and relationship management skills
  • Data-driven decision-making with problem-solving ability
  • Commercial awareness and creativity in identifying business opportunities
  • About MicroSourcing

    With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

    Equality and inclusion are core to our culture; we celebrate diversity and strive to create an inclusive environment for all employees.

    Notes : This advertiser has chosen not to accept applicants from your region. Terms & conditions apply.

    Email Marketing Specialist

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    Job Description

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    Daily responsibilities :

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  • Create content for websites, email campaigns, thought leadership, brochures, and more
  • Collaborate with SMEs to translate technical information into digestible content
  • Write SEO-optimized headlines and content for B2B audiences
  • Support campaigns with timely content
  • Plan content calendars and participate in strategy sessions
  • Research industry trends to guide development
  • Adapt content for multiple formats and channels
  • Candidate profile :

  • Onsite in Ortigas Center, fixed night shift
  • 1-5 years in B2B content writing / marketing
  • Excellent grammar and copy-editing skills
  • Ability to create unique content aligned with marketing strategy
  • Strong project management and multitasking abilities
  • Creative thinker with audience targeting skills
  • Familiarity with SEO and web content best practices
  • Experience across cross-functional teams
  • Microsoft Office proficiency
  • Knowledge of branding and lead generation funnels
  • Additional context : This role supports branding and content for technology / enterprise sectors; office in Makati City; some roles mention 1 additional full-time position.

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    Job Description & Summary

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    Responsibilities :

  • Experience with Marketing Cloud configurations and studios (Content Builder, Data Extensions, Dynamic Content, Email Studio, Journey Builder, Mobile Studio, Personalization, CDP, Advertising Studio)
  • Analyze requirements and provide implementation recommendations
  • Coach users on configuration and enhancements
  • Administer Marketing Cloud to support day-to-day operations
  • Develop functional specs and related documentation
  • Lead meetings and communicate solutions to stakeholders
  • Bridge between PM, QA, development, and client teams
  • Test planning, data requirements, and defect management
  • Create training materials and manage project documentation
  • About You :

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  • 3+ years gathering / documenting requirements
  • Agile / SCRUM experience; Jira / Confluence / Slack
  • Marketing Cloud certifications preferred
  • Experience with marketing automation tools
  • Consulting experience with cross-functional collaboration
  • Hybrid work in Makati City
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    Key responsibilities :

  • Develop and implement sales and marketing strategies
  • Lead sales / marketing teams; drive growth in hardware and software
  • Oversee e-commerce (Shopify), Amazon, and global platforms
  • Lead trade marketing, online marketing (SEO / SEM / content)
  • Use analytics to measure and optimize performance
  • Mentor and manage budgets and ROI
  • Qualifications :

  • Bachelor’s in Marketing / Business (MBA preferred)
  • 10+ years senior management in sales / marketing
  • Experience with Shopify and Amazon; strong analytics
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    Key Responsibilities :

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  • Plan influencer-driven launches and promotions
  • Analyze campaign performance and optimize
  • Coordinate with marketing / product / sales for alignment
  • Maintain communications with influencers and affiliates
  • Manage budget and ROI
  • Stay current with industry trends
  • Provide regular performance reports
  • Qualifications :

  • Bachelor’s in Marketing / Business
  • 3+ years in affiliate / digital marketing, beauty preferred
  • Experience with affiliate platforms and analytics
  • Strong communication and negotiation skills
  • Data-driven mindset
  • Application questions included (salary, notice period, industry)

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    Responsibilities :

  • Execute marketing plans; maintain digital presence; ensure timely content and campaigns
  • Qualifications :

  • Bachelor’s in Marketing / Business
  • 1-3 years in sales / marketing
  • Microsoft Office proficiency; strong communication and organization
  • E-Commerce Marketing Executive

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  • College graduate in Marketing / related
  • Experience in managing online sales channels
  • Fresh graduates welcome
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    Digital Marketing Manager

    Posted 1 day ago

    Location : Bacoor; On-site

    Responsibilities :

  • Plan and execute digital marketing strategies across channels (SEO, paid ads, content, social)
  • Coordinate with creators and SEO experts
  • Improve website structure and conversion
  • Keyword research and competitive analysis
  • Retargeting and cart abandonment campaigns
  • Monitor trends; manage influencer partnerships
  • Track ROI and performance; present ideas to team
  • Ensure data privacy compliance
  • Qualifications :

  • Bachelor’s in Marketing / Digital Marketing or related
  • 5+ years in digital marketing (SEO, content, social, paid)
  • Data-driven with analytics tools
  • Strong communication and teamwork
  • Knowledge of data privacy laws
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    Key responsibilities :

  • Develop and implement comprehensive marketing strategy
  • Lead the marketing team; mentor and drive goals
  • Design multi-channel campaigns; oversee budget and ROI
  • Market research, partnerships, PR, events
  • Brand maintenance and consistency
  • Measure performance and adjust strategies
  • Qualifications :

  • Bachelor’s in Marketing / Communications / Business; MBA a plus
  • Proven leadership in marketing with a track record of success
  • Strong digital marketing tool proficiency
  • Excellent leadership, communication, and ROI management
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    Responsibilities include :

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  • Conduct A / B testing; manage subscriber lists
  • Analyze campaign performance and provide insights
  • Affiliate marketing support; SEM, retargeting, display, social campaigns
  • Manage budgets, invoices, and reports
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  • Bachelor’s in Marketing / Advertising or related
  • 1-3+ years in Digital Marketing
  • Excel proficiency; experience with Listrak / MailChimp; analytics
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    Sr Digital Marketing • Metro Manila, Philippines