Brand Manager (Ortigas)
TigerUXOrtigas, National Capital Region, PH15 hours ago
Job descriptionBachelor’s degree in Business Management, Marketing, or Communication Arts or related field. At least 5 years of experience in Brand Management / Marketing, in FMCG company, preferably food category. Experience in the consumer goods industry is a plus. Technical skills Basic numerical skills Administrative skills Communication skills Project management skills Presentation skills Market research MS Office proficiency Travel to the Plant if needed. Occasional fieldwork to monitor brand / competitive performance. Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc. if needed. Company Christmas gift Company events Health insurance Life insurance Paid training 13th month salary Performance bonus
Brand Manager (Food Category)
Responsibilities :
- Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
- Mines and collates data to support the Annual Marketing Intent.
- Prepares product orientation materials and updates the brand fact book.
- Monitors new product development and create sales launch kits.
- Prepares product transition and rationalization plans.
- Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
- Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
- Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
- Coordinates with the Brand Activation group and recommends actions for excess promo materials, near-ex items and implementation of other promotions.
- Organizes product sample requests and brand review presentations.
- Conducts occasional trade check.
- Occasional visits and alignment meetings with the distributors.
- Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
- Routes, tracks, and archives approvals and documents.
- Collect data for analyzing Demand Forecast Accuracy and brand profitability.
Qualifications :
Work Schedule / Set-up : Monday – Friday / Day shift
Note :
Benefits :
Create a job alert for this search
Brand Manager • Ortigas, National Capital Region, PH