Director of Commercial Strategy

About the job

We are looking for a strategic Commercial Director who will lead all revenue-generating functions, including sales, marketing, revenue management, and distribution. This role is responsible for driving business growth, optimizing profitability, and aligning commercial efforts with market trends and brand positioning. Through strategic planning and cross-departmental collaboration, the Director ensures the hotel achieves its commercial targets. This position reports to the General Manager.

As Director of Commercial Strategy, you willresponsible for the following duties :

• Develops the hotel’s commercial strategy and business outlook in line with brand guidelines.
• Collaborates with the Director of Revenue on pricing, inventory management, channel distribution, and market segmentation strategies.
• Defines sales strategies and coordinates efforts between Regional Sales Offices, Corporate Revenue Management, Marketing & Communications, and on-property leadership.
• Communicates and implements commercial strategies, adapting them as market conditions evolve.
• Works with Marketing & Communications to develop targeted marketing propositions and campaigns.
• Identifies future revenue opportunities and communicates strategies to sales and marketing teams.
• Evaluates effectiveness of sales channels and optimizes budget allocation accordingly.
• Monitors competitors’ activities, including pricing, offers, renovations, and inventory.
• Manages the annual sales budget and controls expenditures through monthly forecasts.
• Prepares the hotel’s annual budget and marketing plan in collaboration with Marketing and Revenue teams.
• Analyzes business trends, booking pace, market share, and competitor performance regularly.
• Communicates key local events and implements event-specific revenue strategies.
• Ensures timely and accurate processing of reservation inquiries to capture demand data.
• Utilizes reservation, sales, and revenue management systems (e.g., SynXis, IDeaS, Delphi) effectively.
• Demonstrates strong business acumen with the ability to analyze financial statements, revenue reports, and market data.

As Director of Commercial Strategy we expect from you :

Our commitment to you

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