Talent.com
Lead Generation and Cold Email Marketing Specialist - PERMANENT work from home - AU Morning shift

Lead Generation and Cold Email Marketing Specialist - PERMANENT work from home - AU Morning shift

GetmycourseNational Capital Region, 00, ph
12 days ago
Job type
  • Quick Apply
Job description

Job Description

This is a remote position.

Job Title : Outbound Specialist / Outbound Expert

Department : Marketing & Growth

Reports to : Head of Marketing

Location : Remote (Philippines-based, AU timezone alignment)

Role Summary

The Outbound Specialist is responsible for driving high-quality lead generation through strategic outbound initiatives across email, LinkedIn, and enrichment platforms such as Clay, Apollo, and Instantly.

This role combines analytical precision with creative messaging — identifying, enriching, and engaging decision-makers through data-driven prospecting and multi-touch outreach.

You’ll be at the core of our outbound growth engine : finding opportunities, personalizing conversations, booking qualified meetings, and fueling revenue growth.

Key Responsibilities

1. Prospecting & Data Enrichment

  • Source, enrich, and qualify leads using Clay , Apollo , LinkedIn Sales Navigator , and Google Search .
  • Maintain clean, organized, and de-duplicated CRM lists (Zoho / GHL).
  • Build audience segments by industry (NDIS, childcare, aged care) and geography (VIC, WA, NSW, SA).

2. Multi-Channel Campaign Execution

  • Launch and manage personalized outbound sequences across email, LinkedIn, and calls.
  • A / B test messaging angles (pain point vs. benefit-led).
  • Monitor deliverability, open / reply rates, and conversion data daily.

    • 3. Messaging & Positioning

  • Craft persona-based copy addressing key pain points (time, cost, credibility, job outcomes).
  • Optimize CTAs for higher engagement (e.g., info pack download, book a call).
  • Align outbound messaging with paid campaigns and lifecycle content.

    • 4. Lead Management & Pipeline Contribution

  • Track lead-to-meeting and meeting-to-sale conversion rates.
  • Collaborate with sales to hand off qualified leads seamlessly.
  • Identify patterns of non-converting leads and propose improvements.

    • 5. Reporting & Insights

  • Maintain weekly performance dashboards (open / reply / booked rates).
  • Share insights and root-cause analyses during paid ads + sales syncs.
  • Recommend optimization tactics backed by data.

    • Must-Have Skills

    Technical

  • Experience with Clay , Apollo , Instantly , or similar automation tools
  • CRM proficiency (Zoho / GoHighLevel / HubSpot)
  • Data enrichment & validation workflows
  • Deliverability management (SPF, DKIM, warming)
  • Strong copywriting & personalization techniques

    • Tactical

  • Knows how to structure 4–6 step outreach sequences (email + LinkedIn + call)
  • Familiar with intent-based targeting and segmentation
  • Can analyze and pivot based on campaign metrics
  • Highly organized, detail-oriented, and data-driven

    • Good-to-Have Skills

    Technical

  • Automation experience (Zapier, Make, n8n)
  • Familiarity with AI personalization tools (ChatGPT, Clay AI prompts, Lavender)
  • Advanced domain health and inbox management

    • Tactical

  • Prior experience in education, SaaS, or recruitment
  • SDR team management experience
  • Strong communication and storytelling skills
  • Understanding of full-funnel lead generation

    • Requirements

    linkedin sales navigator, cold email marketing, lead generation

    Create a job alert for this search

    Marketing Lead • National Capital Region, 00, ph