Business Development Manager

Summary

The BDM’s role is to be the growth engine of the agency — combining salesmanship, market

intelligence, and relationship management. They are not only responsible for bringing in new

clients but also for ensuring that the agency’s services in ATL, BTL, and Digital are matched with

the right opportunities for long-term profitability.

Role Purpose

The Business Development Manager (BDM) is responsible for driving new business growth,

building strong client relationships, and expanding the agency’s market presence.

In a full-service agency with strong ATL, BTL, and Digital capabilities, the BDM identifies

opportunities, develops proposals, and works closely with internal teams to win new accounts

and grow existing client portfolios.

The role demands a mix of strategic salesmanship, marketing insight, and client relationship

management.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5–7 years of experience in business development, sales, or client servicing within

an advertising / marketing / communications agency.