Content Coordinator

Content Coordinator Consumer Conversation Starter

Wedded Wonderland

ROLE PURPOSE

The Content Coordinator (Trial) is responsible for driving daily B2B2C content engagement across Wedded Wonderlands consumer ecosystem. This role centres on sparking conversations creating high-performing content and building momentum with brides-to-be couples planning luxury cultural / destination weddings and our wider audience.

This is a hands-on creative and editorial role designed to test speed initiative cultural awareness and the ability to plug into the Wedded Wonderland brand voice immediately.

KEY OBJECTIVE

Demonstrate ability to generate daily high-engagement content for Wedded Wonderlands consumer platforms.

Proactively start relevant conversations for brides couples across social channels.

Show initiative in idea generation rapid content creation copywriting and staying on top of real-time wedding trends.

Integrate seamlessly with the team (Polina Yash Nadia Stephen etc.) and adapt to Wedded Wonderlands fast viral editorial style.

RESPONSIBILITIES

1. Daily Content Creation (Consumer)

Produce 35 daily content pieces for Instagram (feed Reels carousels) TikTok Facebook Pinterest and Stories.

Identify viral opportunities using Wedded Wonderlands 5 Rs : Reshare Recount Review Repurpose Remix.

Use existing brand templates and develop quick-turn formats that fit WWs luxury cultural destination wedding voice.

2. Conversation Starting & Community Insight

Generate conversation-starter posts daily tailored to brides and couples :

dilemmas

questions

unpopular opinions

planning frustrations

viral wedding commentary

trends and news reaction

Engage with comments and track trending consumer pain points.

3. Trend Scanning & Story Angles

Monitor TikTok Instagram Pinterest and global wedding media for :

breaking news

celebrity wedding moments

micro trends

cultural / global wedding shifts

Pitch daily ideas to the Content Director for rapid execution.

4. Copywriting

Write engaging scroll-stopping copy for :

Carousels

Stories

TikTok captions

Headlines

Website article intros (support for Yash)

Maintain WWs consumer tone : warm fun inclusive luxury-aspirational culture-aware.

5. Coordination With Team

Work closely with :

Polina (content posting editing)

Stephen (creative direction when required)

Yash (website content integration)

Nadia & Layal (concierge insight trending bride pain points)

Ensure content is aligned across platforms and supports concierge and data capture initiatives.

6. Support for Consumer Campaigns

Assist in daily rollout of :

Guides

E-magazines

Live editorial moments

Contest / giveaway amplification

Destination content (microsites real weddings)

Share platform insights to help refine content strategy.

Requirements

KEY SKILLS & ATTRIBUTES

Strong understanding of social media culture especially TikTok IG.

Ability to write fast accurate and compelling copy .

Experience in content creation and using tools like Canva CapCut Instagram Reels editing.

Intuitive insight into womens lifestyle weddings and social conversations.

Highly proactive; thrives in fast-paced environments.

Excellent cultural sensitivity and awareness of global wedding nuances.

Strong visual taste aligned with luxury lifestyle brands.

Benefits

SUCCESS LOOKS LIKE

By the end of 4 weeks will have shown :

A strong instinct for high-performing consumer content.

Ability to spark daily conversations and audience engagement.

Speed and consistency in creating content aligned with Wedded Wonderlands brand.

Contribution to viral moments trend-led content and editorial angles.

Integration into the content team with strong initiative and ownership.

Key Skills

Compliance Management,Information Management,Proofreading,Social Intelligence,Content Quality,Factual Information,Video Packages,Conduct Interviews,Records Management,Creative Content,Editorials,News Stories,Newsgathering,Content Reviews

Employment Type : Full Time

Experience : years

Vacancy : 1