Media Lead

Work Setup : Hybrid (4 days onsite, 1 day work-from-home)

Work Schedule : Monday to Friday

Location : Taguig

Job Summary :

We are seeking a Media Lead to drive digital media strategy, planning, buying, and execution for key retail clients. This role requires strategic thinking, digital expertise, and strong analytical skills to turn data into growth-focused strategies. The Media Lead will collaborate across teams to deliver impactful, performance-driven campaigns aligned with brand and business goals.

Key Responsibilities :

• Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).
• Develop integrated digital media strategies that align with business goals and growth objectives.
• Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales).
• Manage Seller Center accounts and oversee ad operations in real time.
• Analyze campaign performance data and convert insights into actionable strategies.
• Provide regular performance reports and recommendations for continuous improvement.
• Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution.
• Lead alignment meetings with key internal and external stakeholders on media strategies and results.
• Mentor and guide junior members of the media team, fostering growth and knowledge-sharing.

Qualifications :