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Marketing Data Analyst

Marketing Data Analyst

Dempsey Resource Management Inc.Quezon City, National Capital Region, PH
22 hours ago
Job description

Key Responsibilities

  • Data Collection & Reporting – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.
  • Performance Dashboards & Visualization – Develop and maintain real-time dashboards and reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.
  • Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to

generate actionable insights that optimize marketing strategies.

  • Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating campaign performance metrics.
  • A / B Testing & Experiment Tracking – Monitor and report on A / B test results for ad creatives, landing pages, and audience targeting.
  • Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget allocation and ROI optimization.
  • Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies, and optimization opportunities.
  • Collaboration & Stakeholder Support – Work with Performance Marketing, CRM, and Social Media teams to enhance user acquisition and retention strategies.

    • Requirements

  • Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
  • Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged to apply.
  • Proficiency in Google Data Studio, Tableau, Power BI, Excel / Google Sheets (pivot tables, VLOOKUP, advanced formulas).
  • Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).
  • Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.
  • Knowledge of SQL and data querying is a plus but not required.
  • Strong attention to detail, problem-solving skills, and ability to work with large datasets.
  • Experience in sportsbook, casino, or digital marketing industries is a plus but not required.

    • Salary Package : 35,000.00 – 45,000.00

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    Data Analyst • Quezon City, National Capital Region, PH