LazAffiliates Acquisition and Communications Lead - Content Operations, UPOC-BGC

Department : Commercial Location : Philippines Department : Commercial Location : Philippines Job Description The role

The LazAffiliates Acquisition and Communications Lead plays a dual role at the intersection of business development and brand communications. This role is responsible for strategically acquiring and onboarding high-quality affiliate partners—such as Key Opinion Leaders (KOLs), influencers, content creators, social media companies, and talent agencies—while simultaneously overseeing the governance and effectiveness of LazAffiliates’ communication channels.

The ideal candidate is a proactive and results-driven individual with strong partner management skills and a passion for building communities. You will help scale Lazada’s affiliate ecosystem by growing our network, improving the partner experience, and ensuring consistent and engaging communications across platforms.

Business Development & Partner Acquisition

• Drive acquisition and activation of high-potential affiliate partners including KOLs, influencers, content creators, and mobile-first individuals.
• Manage and nurture long-term partnerships with talent agencies, content aggregators, and relevant organizations.
• Optimize the acquisition funnel by tracking lead quality, conversion rates, and channel effectiveness.
• Collaborate closely with Commercial, Comms, Campaigns, Public Relations, and Marketing teams to co-launch strategic initiatives and joint campaigns.
• Provide actionable, data-driven post-campaign insights to enhance future executions.
• Coordinate with regional teams on new tools and product features that improve the affiliate partner experience.

Communication & Brand Authority

Key Performance Indicators (KPIs) :

Good-to-Have :

Success in This Role Means :