Your Mission
Own therapist supply across 33 statesreactivating dormant providers in major metros and recruiting new therapists in small and rural markets. Youll design and execute market-specific strategies that balance speed empathy and impactbecause every therapist matters.
What Youll Do
1. Market Supply Strategy (30%)
- Analyze therapist supply across 33 states broken down by metro and rural regions.
- Identify market types :
- Reactivation Markets : 20 dormant therapists ready to be re-engaged.
- Recruitment Markets :
- Hybrid Markets : Require both reactivation and recruitment.
- Build tailored strategies by market (e.g. Boston reactivation; Boise recruitment).
- Prioritize by revenue potential and fill-rate impact.
2. Relationship-Based Reactivation (30%)
Personally reconnect with 50100 high-value dormant therapists to re-establish trust.Lead and coach the BPO outreach team on empathetic non-transactional communication.Diagnose root causes of churn : understand why therapists left and what would bring them back.Target : Reactivatetherapists across major metros.Capture and share qualitative insights to improve provider experience and retention.3. Hyper-Targeted New Therapist Recruitment (30%)
Identify underserved markets (Build a local recruitment playbook :Partner with massage schools (job fairs instructor referrals).Post on local job boards (Indeed Craigslist community Facebook groups).Engage local spas or resorts downsizing staff.Offer referral bonuses ($100$200) for current therapists who bring new recruits.Launch hyper-local campaigns (e.g. Soothe is hiring in Boise2 therapists needed! ).Fast-track onboarding : move new hires to their first booking within 7 days .Target : Recruit 200500 new therapists in underserved markets.4. BPO Dispatch Optimization (10%)
Manage and train offshore dispatch team (Philippines) to optimize booking acceptance rates.Tailor dispatch behavior to market dynamicsevery therapist matters in small markets.Prevent burnout in low-supply areas by balancing load and rewarding reliability.Requirements
You Bring
57 years in marketplace operations with expansion or city-launch experience.Proven success solving two-sided marketplace cold-start problems.Recruiter mindset : skilled at sourcing outreach and closing supply-side candidates.Relationship builder : empathetic communicator who can win back dormant providers.Strong market analysis and prioritization skills (ROI-driven decision-making).Experience managing BPO teams or offshore operations.Comfortable making 3050 outreach calls per day (mix of recruiting and reactivation).Ideal Background
Launched 510 new cities for a major marketplace (e.g. Uber Rappi Grab).Recruited skilled professionals at scale (therapists nurses caregivers teachers).Built local partnerships (massage schools professional associations spas).Experienced in rural market recruiting (community-driven approaches).Background in wellness or healthcare marketplaces preferred.Required Skills :
Required Experience 57 years in marketplace operations with expansion or city-launch experience. Proven success solving two-sided marketplace cold-start problems. Recruiter mindset : skilled at sourcing outreach and closing supply-side candidates. Relationship builder : empathetic communicator who can win back dormant providers. Strong market analysis and prioritization skills (ROI-driven decision-making). Experience managing BPO teams or offshore operations. Comfortable making 3050 outreach calls per day (mix of recruiting and reactivation). Ideal Background Launched 510 new cities for a major marketplace (e.g. Uber Rappi Grab). Recruited skilled professionals at scale (therapists nurses caregivers teachers). Built local partnerships (massage schools professional associations spas). Experienced in rural market recruiting (community-driven approaches). Background in wellness or healthcare marketplaces preferred.
Required Education : College Graduate
Key Skills
Risk Management,Negiotiation,Operational management,Smartsheets,Strategic Planning,Team Management,Budgeting,Leadership Experience,Program Development,Supervising Experience,Financial Planning
Employment Type : Full Time
Experience : years
Vacancy : 1
Hourly Salary Salary : 500 - 500