Brand/Category Assistant Manager (FMCG Industry)

Role Overview The role supports the development and execution of category strategies to drive growth, innovation, and strong in-market performance. This role works closely with cross-functional teams to translate insights into actionable initiatives across product development, trade marketing, and execution. The position plays a key role in strengthening category competitiveness across channels. Qualifications Bachelors degree in Business, Marketing, Management, or a related field; advanced degree is an advantage Minimum of 3–5 years of experience within the FMCG industry , with exposure to category development, trade marketing, or commercial roles Working knowledge of category management, innovation planning, and product development processes Experience supporting or executing category strategies across traditional and modern trade environments Strong understanding of shopper behavior, market trends, and competitive landscape Experience collaborating with Marketing, Sales, Supply Chain, and other cross-functional teams Background should not be limited to Digital or E-commerce; must include broader FMCG commercial exposure Strong analytical skills, attention to detail, and the ability to translate insights into action Duties & Responsibilities Support the development and implementation of category strategies to deliver growth and profitability targets Contribute to innovation initiatives, including new product launches, product enhancements, and portfolio optimization Analyze category, consumer, and shopper data to generate insights and recommendations Work with Marketing and R&D teams on product concepts, positioning, and launch readiness Partner with Trade Marketing and Sales teams to ensure effective in-market execution aligned with category priorities Assist in identifying growth opportunities across formats, price tiers, and usage occasions Track category performance, competitive activity, and market trends to support strategy refinement Help drive cross-functional initiatives that strengthen category execution and commercial effectiveness Support the development of category tools, frameworks, and guidelines for consistent execution