Trade Marketing Manager

Job Summary :

The Trade Marketing Manager is responsible for developing and executing marketing strategies that drive product visibility, increase sales, and strengthen brand presence in retail and distribution channels. This role bridges marketing and sales, ensuring that promotional activities are effective and aligned with business goals.

Key Responsibilities :

Develop and execute trade marketing plans for different sales channels

Coordinate with sales teams to design promotional activities for key accounts

Manage budgets for trade marketing initiatives and ensure cost efficiency

Conduct market analysis to identify trends, competitor activities, and growth opportunities

Oversee the creation of point-of-sale materials and merchandising displays

Build strong relationships with retailers, distributors, and trade partners

Monitor, evaluate, and report on trade marketing performance metrics

Qualifications :

3–5 years of relevant experience in trade marketing, brand management, sales, or retail marketing

Experience in FMCG, retail, or distribution industries is highly preferred

Proven success in planning and executing trade campaigns or promotions

Willing to travel for schools or Universities, events, or distributor coordination

Strong understanding of consumer behavior and market dynamics

Ability to analyze sales data and translate insights into marketing strategies

Can start immediately