Marketing Manager in Retail / Fashion Industry

The Digital Marketing Manager is responsible for leading and executing data-driven digital marketing strategies aimed at increasing brand awareness, driving customer engagement, and boosting sales across online and physical retail channels. This role is critical in bridging eCommerce initiatives with in-store promotions to deliver a seamless and compelling customer experience.

Key Responsibilities :

• Develop and execute end-to-end digital marketing campaigns across multiple channels, including social media, email, SEO / SEM, and digital advertising.
• Manage and optimize eCommerce platforms (e.g., Shopee, Lazada, Zalora, TikTok Shop) with a focus on conversion rate improvement, digital merchandising, and performance marketing.
• Collaborate with sales, retail operations, and merchandising teams to ensure alignment on promotions, product launches, and branding across all consumer touchpoints.
• Analyze campaign performance, sales trends, and customer behavior using digital analytics tools to drive continuous optimization and ROI-focused strategies.
• Oversee content strategy and community management for social media channels; build and manage influencer marketing partnerships aligned with brand values and goals.
• Prepare and manage digital marketing budgets, timelines, and reports, ensuring timely execution and strategic alignment with business objectives.
• Stay current on market trends, competitor activity, and emerging technologies to maintain a competitive digital presence and identify growth opportunities.

Requirements

Qualifications :

Ideal Candidate Traits :

Benefits

Salary range : 60,000-85,000