Marketing Data Analyst

A Marketing Data Analyst is a professional who uses data to help a company make better marketing decisions. They collect, interpret, and analyze marketing data to understand trends, customer behavior, and the effectiveness of campaigns.

Role Overview

A Marketing Data Analyst bridges marketing and analytics by transforming raw data into actionable insights that guide strategy, optimize campaigns, and improve ROI (return on investment).

Key Responsibilities

Collect and analyze data from marketing campaigns, websites, and social media.

Track KPIs (e.g., conversion rate, customer acquisition cost, engagement).

Use tools like Google Analytics, Tableau, Power BI, SQL, or Excel to visualize data.

Generate reports and dashboards for marketing teams and management.

Identify market trends, customer preferences, and opportunities for improvement.

Measure the performance of campaigns and suggest data-driven improvements.

Work with marketing, sales, and product teams to align data insights with goals.

Skills Required

Strong analytical and critical-thinking skills.

Proficiency in data analysis tools (Excel, SQL, Python, R).

Experience with visualization tools (Tableau, Power BI, Google Data Studio).

Understanding of digital marketing metrics (CTR, CPC, ROI, etc.).

Knowledge of CRM systems and marketing automation platforms (e.g., HubSpot, Salesforce).

Excellent communication skills to explain findings clearly.

Qualifications

Bachelor’s degree in Marketing, Statistics, Economics, Data Science, or related field.

Experience in marketing analytics or data analysis roles.

Goal

To help marketing teams make data-driven decisions that increase customer engagement, improve campaign performance, and drive business growth.