Product Marketing Specialist

Responsibilities

The Product Marketing Specialist is responsible for implementing PR, digital media and advertising programs for motorcycle product line. Provides support in planning, implementation and evaluation of advertising and PR strategies. Assists in increasing and maintaining good relationship with media network, consumers, government and local communities as well as other public-interest groups to strengthen product image and reception. Helps in delivering CSR activities to concerned groups and organizations. In-charge of the management of Suzuki motorcycles pool of talents such as endorsers, social media personalities, brand promoters from scouting, selection and service delivery.

Requirements

• Holds a Bachelor’s degree in Communication, Advertising, Marketing or any related course
• Has relevant working experience in Advertising and PR including Digital Marketing, Media Management / Media Relations or any field
• Knowledgeable in Advertising and PR (Public Relations) fundamentals with keen understanding of Advertising and Digital Marketing principles and trends, tech savvy
• Has excellent oral and written English communication skills
• Competent in content planning and strategies creation
• Proficient in digital marketing especially in social media administration and media placements including ad boosting on social media sites and other online ads such as but not limited to Google Display and Programmatic Ads with good understanding of website and SEO management
• Skilled in media and talent / influencer management
• Creative, resourceful, team-player, versatile with good planning skills & can work independently"