Category Manager (General Merchandise)-BGCLazada • Philippines
Category Manager (General Merchandise)-BGC
Lazada • Philippines
30+ days ago
Job descriptionIdentify market trends, customer needs, and competitor activities to define category-specific growth opportunities. Establish category sales targets, margin goals, and other key performance indicators (KPIs) to drive business performance. Team Leadership and Key Account Management Supervision Lead, coach, and manage a team of Key Account Managers to ensure they support sellers effectively and achieve their targets. Set clear objectives and performance metrics for KAMs, ensuring they align with category strategy and company goals. Provide guidance to KAMs on account planning, relationship management, and performance improvement, ensuring sellers maximize their potential on the platform. Assortment and Inventory Management Collaborate with KAMs and Category Operations to curate and optimize product assortment within the category, ensuring a broad and relevant selection for customers. Work with sellers to maintain adequate stock levels and improve inventory planning, minimizing out-of-stock situations and enhancing fulfillment rates. Partner with cross-functional teams, including supply chain and logistics, to ensure seamless inventory management. Pricing and Promotion Optimization Develop and implement pricing strategies that are competitive, drive conversion, and align with category profitability goals. Plan and execute category-specific promotions, working closely with the marketing solutions team to maximize visibility and sales. Monitor and adjust pricing and promotional strategies based on market conditions, competitive analysis, and customer demand trends. Seller Relationship Management Build and maintain strong relationships with key sellers within the category, fostering a collaborative environment. Conduct regular business reviews with top sellers, providing insights and recommendations for growth opportunities. Support KAMs in their efforts to strengthen seller relationships, ensuring consistent communication, trust, and mutual success. Data Analysis and Performance Monitoring Analyze category performance data, including sales, margins, and customer behavior, to identify opportunities for improvement. Utilize insights to make data-driven decisions, optimize assortment, and refine category strategy Job Requirements Qualifications & Skills Experience : 5+ years of experience in category management, merchandising, or account management within e-commerce or retail. Experience managing teams, particularly KAMs, is preferred. Analytical Skills. Strong analytical abilities with a data-driven mindset; proficiency in analyzing sales data, market trends, and customer insights. Leadership Abilities. Proven experience in leading and developing teams, with a focus on mentoring and driving performance. Customer-Centric Focus. Passion for understanding customer needs and optimizing product categories to enhance the shopping experience. Commercial Acumen. Strong understanding of pricing, promotions, and profitability levers within e-commerce. Educational Background : Bachelor’s degree required; a degree in business, marketing, or a related field is preferred.
Department : Commercial Location : Philippines Department : Commercial Location : Philippines Job Description Key Tasks & Responsibilities
- Category Strategy Development and Execution
Develop and implement a comprehensive strategy for assigned product categories, aligned with overall company goals.
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General Manager • Philippines
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