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Marketing Data Analyst - 3 yrs Experience

Marketing Data Analyst - 3 yrs Experience

Dempsey Inc.Sacred Heart, Quezon City, National Capital Region, PH
7 days ago
Job description

Requirements :

  • Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
  • At least 3 years experience
  • Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged

to apply.

  • Proficiency in Google Data Studio, Tableau, Power BI, Excel / Google Sheets (pivot tables,

    • VLOOKUP, advanced formulas).

  • Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).
  • Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.
  • Knowledge of SQL and data querying is a plus but not required.
  • Strong attention to detail, problem-solving skills, and ability to work with large datasets.
  • Experience in sportsbook, casino, or digital

    • Key Responsibilities :

  • Data Collection & Reporting – Gather and consolidate marketing performance data from Meta,

    • Google, TikTok, Programmatic DSPs, and CRM tools.

  • Performance Dashboards & Visualization – Develop and maintain real-time dashboards and

    • reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU,

    and retention rates.

  • Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to

    • generate actionable insights that optimize marketing strategies.

  • Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating

    • campaign performance metrics.

  • A / B Testing & Experiment Tracking – Monitor and report on A / B test results for ad creatives,

    • landing pages, and audience targeting.

  • Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget

    • allocation and ROI optimization.

  • Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies,

    • and optimization opportunities.

  • Collaboration & Stakeholder Support – Work with Performance Marketing,

    • Salary Package : 35,000.00 – 45,000.00

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    Data Analyst • Sacred Heart, Quezon City, National Capital Region, PH