Trade Marketing Manager

Job Title : Trade Marketing Manager

Work Arrangement : On-site

Schedule : Day Shift

Location : Arca South, Taguig City

Employment Type : Full-time

Salary : Php 60,000 – Php 80,000

About the Role :

The Trade Marketing Manager will lead and execute strategic trade, brand, and event marketing initiatives across the Philippines. This position plays a pivotal role in driving brand visibility, retail marketing execution, and customer engagement through both traditional and digital channels.

The ideal candidate is creative, hands-on, and results-driven, with experience managing marketing campaigns for consumer electronics, appliances, or audio products. This role requires a balance of strategic planning and on-ground execution, managing a small team and external vendors to deliver successful brand activations and events.

Key Responsibilities :

• Develop and execute strategic trade marketing plans that support brand growth and retail performance.
• Plan, lead, and implement nationwide trade and brand events, including dealer conventions, mall activations, company anniversaries, and product launches.
• Manage end-to-end marketing event execution — from concept to post-event evaluation — ensuring timeliness, quality, and ROI.
• Lead the creation of marketing campaigns that drive traffic, awareness, and conversion across physical and online retail channels.
• Collaborate with sales, product, and digital teams to ensure alignment of marketing initiatives with overall business goals.
• Develop and manage e-commerce marketing campaigns in coordination with major platforms (e.g., Lazada, Shopee, TikTok).
• Ensure brand consistency and monitor campaign performance through analytics and market insights.
• Lead and mentor a small marketing team, fostering creativity, accountability, and continuous improvement.
• Stay updated on market and competitor trends to inform campaign strategies and new opportunities.
• Act as an on-site leader during events and activations, ensuring smooth logistics and flawless execution.
• Willingness to travel within Metro Manila and key provincial cities for major marketing events and retail visits.

Qualifications :

○ Brand launches and campaign execution

○ Trade and retail events

○ Company anniversaries or large-scale corporate events

○ Digital and e-commerce marketing

Why Join Us :

Candidates with attached CV and relevant experience will be considered for a phone interview.