Brand Manager (Personal Care/Non-food)

Responsibilities :

• Analyzes consumer insights to identify target markets, channels, and communication strategies.
• Consolidates data to support the Annual Marketing Intent.
• Develops and updates product orientation materials and the brand fact book.
• Tracks new product development and prepares sales launch kits.
• Designs product transition and rationalization plans.
• Recommends disposition strategies for near-expiry finished goods inventory.
• Maintains SKU-level pricing data.
• Coordinates ATL campaigns with internal teams and external vendors.
• Collaborates with Brand Activation on excess promos, near-expiry items, and campaign execution.
• Manages product sample requests and prepares brand review presentations.
• Conducts trade checks and alignment meetings with distributors as needed.
• Prepares and processes Internal Orders, Purchase Requisitions, Demand Plans, and • Annual Business Plans.
• Tracks, routes, and archives approvals and documentation.
• Analyzes data to evaluate demand forecast accuracy and brand profitability.

Qualifications :

• Bachelor’s degree in Marketing, Business Management, Communication Arts, or a related field.
• Minimum of five (5) years of Brand Management or Marketing experience in the FMCG industry, preferably within personal care.
• Strong interpersonal skills with a high level of sensitivity and effective written and verbal communication abilities.
• Proficient in technical, numerical, and administrative tasks, with demonstrated skills in project management, presentations, market research, and Microsoft Office applications.t research, and Microsoft Office applications.

Location : Ortigas

Industry : FMCG (Personal Care / Non-Food)

Work Schedule / Set-up :

• Monday – Friday / Day shift
• Travel to the Plant if needed.
• Occasional fieldwork to monitor brand / competitive performance.
• Occasional out-of-base travel to meet and coordinate with key partners.