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Performance Marketing Lead Engineer - 5 yrs Experience
Performance Marketing Lead Engineer - 5 yrs ExperienceDempsey Inc • SACRED HEART, QUEZON CITY, National Capital Region, PH
Performance Marketing Lead Engineer - 5 yrs Experience

Performance Marketing Lead Engineer - 5 yrs Experience

Dempsey Inc • SACRED HEART, QUEZON CITY, National Capital Region, PH
5 days ago
Job description

Requirements

  • 5+ years of experience in performance marketing, digital advertising, or user acquisition.
  • Expertise in paid media buying across Meta, Google, TikTok, and Programmatic DSPs.
  • Strong background in A / B testing, conversion rate optimization, and ad creative performance

analysis.

  • Experience in affiliate marketing, CPA networks, and traffic partnerships.
  • Proven ability to scale ad budgets efficiently while maintaining profitability.
  • Proficiency in tracking and analytics tools (Google Analytics, UTM tracking, MMPs, Meta Ads

    • Manager).

  • Experience in the sportsbook or sports betting industry is a plus.
  • Highly analytical, data-driven, and results-focused with a deep understanding of DAU growth

    • strategies.

    Key Responsibilities :

  • Paid Media Management – Optimize and scale advertising campaigns across Meta, Google,

    • TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing

    on high-performing campaigns and cutting underperformers.

  • Creative Testing & Optimization – Conduct weekly A / B tests on creatives, refining headlines,

    • CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost

    engagement and conversions.

  • Affiliate & Traffic Growth – Expand affiliate networks (CPA, revenue share) and onboard new

    • media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic

    streams.

  • Retargeting & Reactivation – Run aggressive remarketing campaigns using push notifications,

    • SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high-

    value user segments for reactivation.

  • Data-Driven Budget Scaling – Allocate marketing budget based on real-time performance data.

    • Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target

    ROAS while scaling acquisition efforts.

    Salary Package : 70,000.00 – 80,000.00

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    Performance Marketing Lead • SACRED HEART, QUEZON CITY, National Capital Region, PH