Marketing Specialist Greece (Crypto Casino)

Location : Hybrid - Mrieħel, Malta (3 days per week in office) or Remote from Europe

Key Responsibilities

Support the Marketing Manager in developing and executing creative social media-driven campaigns designed to drive acquisition across the Greek market.

Collaborate with Influencers, UGC creators, micro-influencers, and external communities (including Facebook Groups) to distribute content and maximise reach.

Assist in designing viral campaign strategies that are non-traditional, innovative, and tailored for the iGaming space.

Manage and engage with community-driven platforms (e.g. Facebook Groups) to strengthen campaign impact.

Monitor campaign performance, provide regular insights, and suggest improvements to increase effectiveness.

Explore and test new marketing channels and tools (including AI-driven solutions, new platforms, or emerging ad formats) to identify opportunities for future growth.

Work cross-functionally with design, copy, and product teams to ensure campaigns are delivered on time and in line with brand standards.

What You Bring

Proven experience in planning, executing, and optimising social media campaigns.

Knowledge of Greece gambling cultures.

Strong understanding of digital marketing principles, including content strategy, engagement tactics, and platform analytics.

Ability to manage multiple projects simultaneously under tight deadlines.

Excellent written and verbal communication skills in English and Greek.

Competence in tracking and interpreting campaign performance data to inform future actions

Nice to Have

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).

Previous experience in the iGaming or online entertainment industry.

Familiarity with managing Facebook Groups and other community-driven platforms.

Basic understanding of SEO and content optimisation for social channels.

Experience working with AI marketing tools.

Creative skills in Canva, Adobe Creative Suite, or similar tools for asset creation.

Why Join Us?

The chance to make a tangible impact in a rapidly growing, global company .

A culture that rewards ambition, innovation, and collaboration .

Comprehensive benefits package for Malta-based employees, including :

Private health insurance, wellness allowance, and communication allowance.

Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.

Employee discounts in restaurants and businesses.

Extended second-parent leave policy.

Private parking space.