URGENT HIRING
Job Overview
We are looking for a Performance Marketing Lead to drive user acquisition, optimize ad spend, and scale
revenue through data-driven digital marketing strategies. The ideal candidate is highly analytical,
experienced in paid media, and skilled in affiliate marketing and retargeting campaigns. Experience in the
sportsbook or sports betting industry is a plus. This role is focused on increasing Daily Active Users (DAU)
while ensuring cost-efficient growth through strategic media buying, creative testing, and budget
optimization.
Key Responsibilities
TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing
on high-performing campaigns and cutting underperformers.
CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost
engagement and conversions.
media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic
streams.
SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high-
value user segments for reactivation.
Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target
ROAS while scaling acquisition efforts.
Requirements
analysis.
Manager).
strategies.
Salary Package : 70,000.00 – 80,000.00
Marketing Lead • Diliman, Quezon City, National Capital Region, PH