Performance Marketing Lead

URGENT HIRING

Job Overview

We are looking for a Performance Marketing Lead to drive user acquisition, optimize ad spend, and scale

revenue through data-driven digital marketing strategies. The ideal candidate is highly analytical,

experienced in paid media, and skilled in affiliate marketing and retargeting campaigns. Experience in the

sportsbook or sports betting industry is a plus. This role is focused on increasing Daily Active Users (DAU)

while ensuring cost-efficient growth through strategic media buying, creative testing, and budget

optimization.

Key Responsibilities

• Paid Media Management – Optimize and scale advertising campaigns across Meta, Google,

TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing

on high-performing campaigns and cutting underperformers.

CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost

engagement and conversions.

media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic

streams.

SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high-

value user segments for reactivation.

Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target

ROAS while scaling acquisition efforts.

Requirements

analysis.

Manager).

strategies.

Salary Package : 70,000.00 – 80,000.00