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Brand Manager

Brand Manager

TigerUXOrtigas, National Capital Region, PH
1 day ago
Job description

Brand Manager (Personal Care & Non-Food)

Responsibilities :

  • Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
  • Mines and collates data to support the Annual Marketing Intent.
  • Prepares product orientation materials and updates the brand fact book.
  • Monitors new product development and creates sales launch kits.
  • Prepares product transition and rationalization plans.
  • Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
  • Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
  • Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
  • Closely coordinates with the Brand Activation group and recommends actions for excess promo materials, near-expiry items, and implementation of other promotions.
  • Organizes product sample requests and brand review presentations.
  • Conducts occasional trade checks.
  • Occasional visits and alignment meetings with the distributors.
  • Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
  • Routes, tracks, and archives approvals and documents.
  • Collect data for analyzing Demand Forecast Accuracy and brand profitability.

Qualifications :

  • Bachelor’s degree in Marketing, Business Management, or Communication Arts.
  • 5 years of experience in Brand Management / Marketing, gained in FMCG company, preferably personal care category.
  • Interpersonal Relationship, Sensitivity, Oral & written communication skills.
  • Technical skills | Basic numerical skills | Administrative skills | Communication skills | Project management skills | Presentation skills | Market research | MS Office proficiency.

    • Benefits :

  • Company Christmas gift
  • Company events
  • Health insurance
  • Paid training
  • 13th-month salary
  • Performance bonus

    • Location : Ortigas

    Industry : FMCG

    Work Schedule / Set-up :

  • Monday – Friday / Day shift
  • Travel to the Plant if needed.
  • Occasional fieldwork to monitor brand / competitive performance.
  • Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc. if needed.
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    Brand Manager • Ortigas, National Capital Region, PH