Business Development Associate

Job Summary

The Business Development Associate plays a pivotal role in expanding client base and revenue streams in the Out-of-Home (OOH) advertising sector. This role involves identifying new business opportunities, nurturing client relationships, and supporting the execution of strategic sales initiatives. The ideal candidate combines market insight, persuasive communication, and a proactive mindset to drive growth in a fast-paced, creative industry.

Key Responsibilities

Client Acquisition & Relationship Management

Identify and pursue new business leads across industries.

Conduct client presentations and pitch tailored OOH advertising solutions

Build and maintain strong relationships with advertisers, media agencies, and brand managers

Market Research & Strategy

Monitor industry trends, competitor activity, and emerging OOH formats

Provide insights to improve RS Concepts’ value proposition and campaign offerings

Collaborate with marketing and creative teams to develop compelling sales materials

Sales Operations & Reporting

Maintain accurate records of leads, opportunities, and client interactions using CRM tools

Assist in preparing proposals, contracts, and campaign briefs

Track performance metrics and contribute to monthly sales reports

Cross-Functional Collaboration

Coordinate with operations and creative teams to ensure smooth campaign execution

Support post-campaign reviews and client feedback sessions

Preferred Personality Traits & Work Style

Skills & Experience

Familiarity with OOH formats (billboards, transit ads, digital screens) is an advantage but not necessary.

Preferred experience in Business Development for more than 1 year is advantage.

Proficiency in CRM platforms is an advantage.

Strong presentation and negotiation skills.