Activation Lead (Central Luzon)

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from . This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves , and they are given the opportunity to grow, travel and develop, amazing things can happen .

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI.  And why we’ve been awarded Global Top Employer status, ten years running .

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

Learn more :

This job posting will remain open until the vacancy is filled.

Department : Marketing

Line Manager : Field Marketing Zone Manager (Central Luzon)

Zone : Central Luzon

What this role is about

The position exists to support the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead with the development of HoReCa (HRC), Leisure & Designated Smoking Area (DSA) strategy and to lead in the execution of this strategy in those channels within the assigned zone and territories.

The incumbent will develop bottom-up and manage top-down consumer activations and campaigns that will drive awareness, initiate trial, motivate repurchase and reward loyalty in HRC, Leisure & DSA channels. This will include generating action plans for Direct-To-Consumer (DTC) initiatives, taking responsibility for campaign development, end to end management, and evaluation & monitoring.

Due to the nature of the channel / s assigned, the incumbent is required to work in the evenings and Saturdays (Tuesday to Saturday work days) or across key holiday dates if necessary.

What you will do

1) Activation Strategy (HRC, Leisure & DSA)

• Assist the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead in creating a strategic plan for JTIP brands within the assigned zones and territories. This involves : Insight Development : Analyze various sources of information in your zone and territories. This includes studying data trends, examining competitors, and conducting field research. Your goal is to identify key challenges and opportunities. Action Planning : Use these insights to develop both short-term and long-term action plans for JTI brands. Focus on designing DTC campaigns that will increase brand awareness; encourage trial, promote repeat purchase, and build customer loyalty

2) DTC Campaign Development (HRC, Leisure & DSA)

3) End-to-End Program Management (HRC, Leisure & DSA)

4) Campaign monitoring & tracking (HRC, Leisure & DSA)

Who we are looking for

What the next steps are

Thankyou for applying! We will make sure to provide feedback within the next two weeks.